how to apply mascara

Before you wear mascara, decide what kind of look do you want?. Would you prefer a look that's dramatic? Do you want natural looking lashes, or dramatic colored lashes?

I like mascara ad lashes. Long, lush, thick and black. On a bare face or with nude makeup, really black luscious lashes look terrific.

Once you've decided what look you want, which mascara you want to use, take note how long has that bottle been open. Does it smell different? If smells different, throw it away. Buy a new tube. Mascara should be discarded three months after opening it as it can go bad. The last thing you want is to introduce bacteria into your eyes, causing an eye infection.

Next get ready either a eye lash comb or a clean, old mascara brush. You'll need to that to separate your lashes. The last thing you want is clumpy lashes.

Helena Rubinstein Spectacular Mascara - No. 01 True Black 5ml/0.17oz
Chitosane based formula Contains filmogen properties Naturally reflect the light Easy & precise application Lengthen & thicken your lash

Helena Rubinstein Spectacular Mascara - No. 02 Brown 5ml/0.17oz
Chitosane based formula Contains filmogen properties Naturally reflect the light Easy & precise application Lengthen & thicken your lash

Helena Rubinstein Vertiginous Mascara - No. 01 Black 5.5ml/0.19oz
A unique elastic formula Thickens and curves lashes With jojoba extracts to preserve lashes flexibility

Helena Rubinstein Extravagant Mascara - 01 Wow! Black 6.5g/0.22oz
Intensively enhances the volume of eyelashes Provides the ultimate eyelash look Leaves lashes looking naturally thick & luxurious

Helena Rubinstein Extravagant Mascara - 03 Blue 6.5g/0.22oz
Intensively enhances the volume of eyelashes Provides the ultimate eyelash look Leaves lashes looking naturally thick & luxurious

applying mascara

If your lashes are stick straight, you might want to start off with an eyelash curler. Crimp clean lashes. Alternatively, you could go for a mascara that would curl your lashes for you. Max Factor Lash Lift Mascara does just that.
Brush on the lash primer from base to root of your lashes
Separate your lashes by combing them with an eyelash comb or clean, dry, mascara brush. Let the primer dry
Comb on mascara or brush on the mascara ontp the upper lashes,from base to root, covering the entire lash. Look down, bring the mascara wand horizontally under the upper lashes and comb upwards from base to root. Then open eyes wide, hold the mascara wand vertically and touch the lower lashes lightly as you bring down the wand.
Separate lashes again with the eyelash comb or mascara brush. Let the first coat of mascara dry.
Repeat for a second coat of mascara.

For that mascara ad look. You would probably need to apply 3 coats of black mascara to get those lush, luscious lashes that complement a bare face or nude makeup beautifully.

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If your mascara tends to run, consider using a waterproof mascara. Just be sure you have some eye makeup remover on hand to remove all that mascara at the end of the day.